Why is a company or brand’s reputation so important? It is because good reputation can bring in customers. Nobody wants to do business with a company with unreliable, questionable or unfriendly service. Good reputation needs to be managed properly and this article discusses 11 reputation management tips you can employ to maintain a positive reputation.
First, to help build your company’s reputation, you need to claim your name. The name of your company or your product is essential to brand recognition. There are several websites like Namechk.com that allow you to check your product’s or company’s name to ensure that it is not used by someone else.
Second, if your website does not rank on the first few pages of an web search, it may be time to invest in search engine optimization seo reputation management company (SEO ORM). This company will take each of the pages in your website and incorporate keywords throughout it using the latest in SEO practices.
Third, to keep a watchful eye on your business internet reputation, try setting up an alert system. This is a daily email you receive that lets you know when your company has been mentioned online. They do cost some money and take a short time to set up, but they can give you plenty of useful information.
Fourth, have a good reputation by making sure an unhappy customer is satisfied. Try to turn a bad experience into a positive one by showing that you care. This can be made better if you are able to do it online. That will show everyone that you provide great customer service.
Fifth, to make sure you have a great reputation for a business online, your web pages should have SEO done to them. Usually, the business name is the keyword. Many search engines favor authoritativeness. Your site will get moved up when they see you’re an authority in your niche.
Sixth, be thankful. If someone leaves a good review about your company, send them a personal message and thank them for their feedback. If possible, send your customer a coupon for a certain percent off on their next purchase as a thank you. If this is not possible, sincerely thank them for their feedback.
Seventh, keep in mind that your online and in-person reputations both matter just as much. There are many people that are great in person yet they are not very great with customers over the Internet. You should be nice either way since you have no idea if this customer will spread negative information that can destroy you.
Eighth, blogs are wonderful ways to bolster your online presence and increase your company’s reputation. Feature guest bloggers in your industry, offer tips on how to use your products and other information that will help your customers. One of the best strategies is to feature other businesses that compliment your products and services.
Ninth, if your business is listed on a rating site that allows business owners to respond, make sure that you take advantage of this to protect your online reputation. Whether the feedback you are given is good or bad, you should respond to it. Thank people who have nothing but praise and offer something to those that are unsatisfied.
Counteract any negative online content on your company by contacting its creator. If there is ever any negative content when you do a search of your company, try contacting the reviewer, blogger or whoever posted it as soon as possible. Ask them if there’s anything you can do change their negative sentiment to a positive one. If they are unwilling to do so, write a comment (if possible) with your side of the story to defend your reputation online.
Tenth, when you are publicly responding to any feedback that is left by a customer, make sure to address them by name. People want to know that business owners see them as individuals and not as one part of a very large group. Using their names will give them what they want.
Eleventh, when you are on your social media pages, make sure that you try your best to sound as real as possible. Trying to sound too corporate or too casual will only make you come across as a big phony. It is best to find some middle ground that allows you to act more natural.
When a company’s reputation is damaged by a bad review or a failed product launch, it can be detrimental to the business. A damaged reputation must be repaired quickly before the damage becomes extensive. Remember these reputation management tips on managing your business reputation well. Before long, you will see your business grow.
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