Building a solid business reputation is important to your overall success. If you fail to do this, customers will not trust your brand, and they will instead do business with the competitors.
Sometimes it can seem like you work so hard to build a business only to feel one sting from an unfortunate incident really uproot everything, such as a bad review on Yelp that will cost you valuable business with Yelp’s star rating sytem
Online reputation management (ORM) has become a large concern for businesses because of the internet. One bad comment can linger online forever and can spiral out of control, even if it is completely false.
If you have any kind of online presence, you must be concerned about your reputation on the Internet. Things people say on the Net can make you or break you whether they are true or not.
Why is a company or brand’s reputation so important? It is because good reputation can bring in customers. Nobody wants to do business with a company with unreliable, questionable or unfriendly service.