Online reputation management (ORM) has become a large concern for businesses because of the internet. One bad comment can linger online forever and can spiral out of control, even if it is completely false. So businesses need to take a proactive approach and build up a good reputation so that if there is a problem it is quickly taken care of. Here are some good tips on how to increase online reputation.
- Set realistic expectations with your customers. If you own a small business, let your customers know when you will respond to their questions. If you cannot answer every question immediately, place a banner saying that all questions will be answered within a certain amount of time, such as within 72 hours.
- Make sure you always monitor social media networks. As stated by Arnold Worldwide, over half of the consumers out there expect the brands they buy to pay attention to and address comments posted to them via social media. Always reply to comments promptly, within a few hours if possible. Many businesses aren’t that vigilant, so being responsive can make you stand above the competition.
- Make sure you know what is going on in your field of business. This helps make sure you are giving the most up to date information to your customers. Take a few minutes each day to run an online search to get the newest facts about the industry you’re in.
- Write articles on other sites for a better online business reputation. This can help many people see you as an expert. End your articles with your name, company, and a link back to your website. Where you write will depend on the purpose of your business, your niche, and your target audience. Try to keep the content as relevant to these items as possible.
- There are reputable companies that provide reputation management services. You have a lot to do, but trained individuals or companies can do things you haven’t thought of. This can be very beneficial to your business.
- Try to follow up with your customers soon after they make purchases. This will make it more likely that they will express concerns with you rather than sharing them all over the Internet. You can use this as an opportunity to resolve the issue before it gets out of hand.
- It’s important to follow-up with customers regularly after they make a purchase from you. A lot of times they won’t detect any issues in just a few days or the customer is going to take their time using a product. Checking in will give you the opportunity to address any issues they may have.
- Make sure to read the bad reviews of all of the companies that are in direct competition with you. This will give you a good idea of things that needed to be avoided to keep customers happy. While there is nothing that will suit every customer, this will definitely help you find a happy medium.
- While creating controversy can help your business get a lot of attention, it is never a good idea if you are trying to increase your customer base. While people out there will talking about you, it is likely that they will be saying things that will put your business in a negative light.
- Talk to your friends to make sure that they are not doing anything that can make you look bad. For example, if there are pictures of you drunk and acting silly, make sure that your friend does not post them anywhere online. While it may seem like a joke, it can definitely do a number on you.
The reputation that your business has is very important. The internet has made it easier than ever for people to comment on businesses and what they like or do not like. So businesses have to be actively involved in managing their reputation. Start with the tips above and ensure that your business maintains a good reputation and ensures growth.
Contact me for a free consultation on how to implement a proactive reputation management strategy for your business.