google-mobile-web-statistics Mobile search surpassed desktop search in October 2014, and mobile users accounted for 60% of sales in the 4th quarter.

In 2015, 80% of internet users now own smartphones and this demographic uses mobile to search the internet (Source: Smart Insights)

61% percent said they are likely to leave if the site isn’t mobile-friendly and navigate to a competitor’s site (Source: Google Research)

Below are some mobile web statistics 2015 and mobile marketing statistics of the latest mobile trends in the 2015 mobile industry.

Mobile Web Statistics

Mobile commerce sales will reach $23.8 billion in 2015 (Coda Research Consultancy, 2010)

By 2015, it is predicted that mobile shopping will account for $163 billion in sales worldwide, 12% of global ecommerce turnover (Source: ABI Research, 2010)

eMarketer estimates that there will be 115.8 million smartphone users in the US by the end of 2012, with that number growing to 176.3 million by 2015 (Source: eMarketer, 2012)

By 2015 consumers will spend about $119 billion on goods and services bought via their mobile phones. U.S. mobile shopping rose from $396 million in 2008 to $1.2 billion in 2009. Forecasted to reach $2.2 billion in 2010. (Source: Mark Beccue, senior analyst at ABI Research,2010)

40 percent of Google’s mobile queries are launched via voice in 2015 (Source: Forbes)

In 2015, most firms will deliver greater than 60% of their mobile experiences via a native application (Source: Forbes)

Mobile customer care becomes a new requirement in 2015 as leading brands test mobile to deliver richer engagement and support by offering using self-serve and text messaging (Source: Forbes)

“Multiscreening” or multi-platform use in accessing retail sites on mobile or desktop is up 57% in December 2014, up from 53% in July 2014 (Source: Smart Insights)

Takeaway: Businesses need to ensure consistent viewing and engagement experiences across all devices and to segment visitors to determine conversion rates.

89% of consumers time spent on mobile is through mobile apps while only 11% of their time is through the mobile web (Source: Smart Insights).

48% of mobile users start mobile research using mobile search engines while 33% start on branded websites and 26% on branded apps (Source: Smart Insights)

Americans spent more time on mobile devices than watching TV for the first time in the 3rd quarter of 2014. Time spent on mobile devices in the U.S. increased 9.3 percent from 2013 for 2 hours and 57 minutes per day, while watching TV remained flat at 2 hours and 48 minutes (Source: Flurry).

65% of US smartphone users check their phones within 15 minutes of rising. 64% check their phones within 15 minutes of going to bed. March 2015

75% of Americans use their smartphones while in the bathroom (Source: 11Mark)

7% of Americans are “smartphone-dependent” which means that they own a smartphone but have neither traditional broadband service at home, nor easily available alternatives for accessing the internet other than their mobile phone (Source: Pew Internet)

48% of smartphone-dependent Americans have had to cancel or shut off their cell phone service for a period of time because the cost of maintaining that service was a financial hardship (Source: Pew Internet)

54% of Smartphone Owners Say Their Phone is “Not Always Needed”—but 46% Say it is Something They “Couldn’t Live Without (Source: Pew Internet)

50% of millennials use their smartphones to research products or services while shopping, and 41% have made purchases using their phones (Leaderswest Digital Marketing Journal)

Nearly half of consumers say they won’t return to a website if it doesn’t load properly on their mobile devices (Source: The Social Media Hat)

57% of mobile users won’t recommend companies with poor mobile sites

70% of mobile searches lead to action on a website within one hour of when the search was conducted (iAcquire)

By 2018, mobile video will represent 69% of all mobile traffic, which is an increase from 53% in 2013 (Forbes)

75% of smartphone owners watch videos on their phones; 26% at least once per day (Source: NewsCred)

Video accounts for 55% of mobile data usage – that’s 50 million people watching in the US (Source: Business Insider)

92% of mobile video viewers share video (Source: Invodo)

78% of Facebook users are mobile-only (Source: Rocket Post)

E-mail is the most popular activity on smartphones among users ages 18-44 (Source: Mark the Marketer)

64% of decision-makers read their e-mail via mobile devices (Source: Mark the Marketer)

Almost half–48%–of all emails are opened on mobile devices. Yet 39% of marketers say they have no strategy for mobile email, and only 11% of e-mails are optimized for mobile. (Source: Mark the Marketer)

71% of users access social media from a mobile device. (Jeff Bullas)

Android iOS comprises 52% of the mobile market while Apple owns 41% of smartphone market and the iPad controls 88% of the tablet market (Source: WebDAM)

85% of users prefer native mobile apps to mobile websites (Source: WebDAM)

iOS apps generate 4x the revenue compared to Android apps (Source: WebDAM)

Apps are more commonly built for iOS than Android (Source: WebDAM)

224 million monthly active mobile app users in the United States (Source: WebDAM)

Mobile LinkedIn users are more than twice as active as desktop only users (Source: WebDAM)

More than 60% of Twitter’s ad revenue will come from mobile advertising by 2015 (Source: WebDAM)

US social media ad revenues are expected to each $11B by 2017 (Source: WebDAM)

91% of adults have their mobile phone within arms reach 24/7 (Nielsen)

6 billion active mobile phones in the world compared to 3.6 billion email accounts in the world (The Radical Group)

54% of all phones are smartphones (Source: MMB)

Mobile Marketing Statistics

By 2015, mobile marketing in the U.S. will generate $400 billion compared to $139 billion in 2012 (Source: WebDAM)

45% of US mobile marketing campaigns employ app downloads (Source: WebDAM)

59% of people find mobile search ads useful (Source: WebDAM)

SMS coupons are redeemed 8 times more than emailed offers (Source: WebDAM)

40% of people purchase an item after scanning QR codes (Source: WebDAM)

Local ads will account for 58% of national mobile ad spending by 2016 (Source: WebDAM)

Mobile ad revenue will more than double to 24.5 billion by 2016 (Source: WebDAM)

Consumers look at native ads 25% more often than banner ads (Source: WebDAM)

94% of CMOs plan to use mobile applications within the next 3-5 years (Source: Marketing Land)

Mobile is the channel of choice for keep relationships with existing customers alive because it cuts through the clutter of email and social. (Source:

45% of US mobile marketing campaigns employ app downloads (Source: WebDAM)

98% of text messages are read compared to 22% of emails (Source: Frost and Sullivan)

Email open rate: 44% mobile device, 33% desktop, 23% webmail (Source: Litmus)

51% marketers ran campaigns for mobile, in 2011 only 11% did (Popai)

64% of consumers think that businesses should converse with customers more often using SMS (Source: SAP)

64% of consumers subscribed to mobile marketing indicated that they have made a purchase as a result of receiving a highly relevant mobile message (Source: Ipsos Observer Survey)

Types of offers most likely to trigger a consumer action are: 66% pricing based, 52% time sensitive, 59% location based.

Mobile commerce will account for 24.4% of overall ecommerce revenues by the end of 2017. January 2015
(Source: Hubspot)

Mobile now accounts for 22% of all email generated revenue and 45% of all email clicks (Source: Marketing Land)

91% of consumers check their email at least once per day on their smartphone — making it the most used functionality (Source: eConsultancy)

33% of Shopify orders came from mobile (ibid)

Takeway: Go Mobile. The opportunity to reach customers via mobile is massive. What are you waiting for?

As mobile usage and consumption increases, the need for companies to mobilize for business by creating mobile friendly website and offering cross-channel experiences becomes critical for business growth. To learn more about how to mobilize for business and leverage this platform for profits , download the free guide here.