April 21st, 2015 is Mobilegeddon. Today is the deadline for Google’s mobile friendly algorithm update requiring website pages to convert to a mobile friendly layout for mobile search users. This mobile friendly website ranking update only affects mobile searchers and definitely gives mobile friendly website pages a ranking boost in Google’s mobile search results so make mobile friendly website today.
This mobile friendly website ranking update is a major algorithm update that is bigger than Panda and Penguin and it was motivated by mobile users statistics.
“The mobile friendly algorithm will have a greater impact than Panda or Penguin.” Zineb Ait Bahajji of Google Webmaster Trends
The goal of Google’s mobile friendly algorithm update is to improve mobile usability for mobile searchers on smartphone devices. Hence, mobile friendly websites will be given preference in mobile search results and websites that are not mobile friendly will be penalized with lower rankings, less traffic, fewer sales and less ad revenue. However, it doesn’t mean that non-mobile friendly websites with high quality content won’t rank well in mobile search results because relevance trumps mobile usability. After all, Google states that “Content is King.”
Mobile usability means better rankings, more traffic, more sales and more ad revenue for your company. Make your website mobile friendly today. Here is the best way to make a website mobile friendly:
1. Websites that are mobile friendly will have a “mobile friendly” label in Google’s mobile search results. If your want to check to see if your site is mobile friendly use Google mobile friendly checker at https://www.google.com/webmasters/tools/mobile-friendly/
2. If your website doesn’t pass the Google Mobile Friendly Test, then install a WordPress plugin if you want to make a mobile friendly version of your website. If you don’t use WordPress, then install a script for your html css website.
Some business owners would rather have a web designer show them how to make existing website mobile friendly. You can hire me if you want help and I’ll make your html, Blogger, WordPress, Joomla, Drupal site mobile-friendly. For instance, I will install the best wordpress plugin to make website mobile friendly or I’ll create a mobile friendly website template for your html website. I offer mobile website and mobile marketing services that can help your business succeed on mobile platforms.
Contact me today for a free consultation on how we can implement a proactive mobile marketing strategy and help your business thrive.