If you have any kind of online presence, you must be concerned about your reputation on the Internet. Things people say on the Net can make you or break you whether they are true or not. Fortunately, there are some online reputation protection tips you can take to protect yourself. Keep reading to find out how to protect your reputation online.
- If your website does not rank on the first few pages of an Internet search, I strongly suggest that you hire me to perform seo for reputation management (SEO ORM). I’ll optimize each of the pages in your website and incorporate keywords throughout it using the latest in SEO practices.
- Never lose your cool with customers on social media forums. Even if you disagree with a customer, do not attack or act rudely towards the customer. Try to help the customer as best as you can and move on. Always act professionally since you do not want to create a bad reputation for your company.
- To help increase your online presence consider using social media. Sites such as Facebook, Twitter and LinkedIn will help you build business presence both online and offline. To use social media effectively you must post statuses regularly. When posting information through a social media website, use keywords, and give your readers information that they actually need.
- If you find negative content about your brand online, get rid of it. If it’s on a Web property you control, like a comment on your blog, just delete it. If you need to, send a request to the Webmaster where the content is. When they do remove it, make sure it no longer shows up by using the Google URL removal tool.
- When people take the time to say something about your business, it is important that you are courteous enough to respond. While you may be a very busy person, it shows your audience that you actually care about them and what they have to say. This is vital if you want to maintain a steady customer base.
- Make sure any private sale remains private. This tip can be especially important if a deep discount meant to rectify a problem is involved. You do not want other people to lodge similar complaints so that they may take advantage of getting a similar deal.
- When you are responding to a negative comment or review about your company, make sure that you use a professional tone in a respectful way. Your goal is to win over people to your side. If you come across sounding disrespectful to the original poster, you may risk making the matter worse for your company.
- If you want to improve the reputation of your company, consider getting more involved with your community doing volunteer work. Consumers like companies that take social responsibility seriously. By donating your time or money to your local community, you are putting a positive spin on your company’s reputation, and customers will see that and support your business.
- Be sure to read the bad reviews of all of the companies that are in direct competition with you. This will give you a good idea of things that need to be avoided to keep customers happy. While there is nothing that will suit every customer, this will definitely help you find a happy medium.
- When a customer complains about a product or service that you company offered, it is easy for you to jump into defensive mode. However, control yourself, and get more information about the complaint before you do that. You can smooth out the situation better this way, and you will gain a better reputation for your company.
- Make sure that your personal social networking pages are completely private to everyone except your friends. While this may seem like you are being irrationally mysterious, the result will be negative people having less of your information to run with. Business pages should always be available to everyone that wants to take a look.
Now that you’ve read this article, you can see why your online reputation is so important. Don’t let what others do affect the success of your business. Take heed of the advice you’ve just been given. Make sure that your online reputation stays in tact for now and for years to come.
Contact me for a free consultation on how to implement a proactive reputation managemenent strategy that grows your business.