Sometimes it can seem like you work so hard to build a business only to feel one sting from an unfortunate incident really uproot everything, such as a bad review on Yelp that will cost you valuable business with Yelp’s star rating sytem. It’s difficult staring business reputation management in the face because the reality of business can sometimes be so cruel. Consider the following facts about how you can use reputation management to remove bad Yelp reviews about your business.
Your social media sites should be managed professionally. Your company is represented by these pages on Twitter, Linkedin, Facebook, and Yelp so it is essential that nobody sees any negativity there.
Yelp is the largest review site on the Internet, the go-to place for people to post good, bad and ugly reviews about a business. If you view your business profile and see a bad review, especially one where the reviewer leaves no specifics about the quality of service they received, respond to it asap.
Many businesses are being targeted with fake negative reviews that were either placed by a competitor or a Yelper wanting to increase their clout to get Yelp badges even though they’ve never patronized your business. ch is a practice seemingly accepted by Yelp. And if you think you can remove your business from Yelp, SORRY! Once you create a profile for your business it stays there just like the Forever stamp. And you want a Yelp presence so mobile users can find you easily since Yelp’s results are returned for Apple products. Yelp’s goal is to keep unscrupulous businesses in check.
So, what options do you have to remove bad Yelp reviews? First, respond to all feedback, the good, bad and ugly. First, when you are publicly responding to any feedback that is left by a customer, make sure to address them by name because people want business owners see them as individuals so give them what they want.
Second, if a customer leaves you a bad review, do not leave a negative rebuttal because this will only make you come across as being arrogant and difficult to get along with. While you should address any parts of the review that were untrue, you should do it in a non-combative manner.
Take your time and think carefully before responding to any complaints. Keep your cool and protect your reputation by reading your answer several times before posting a reply to a complaint. If possible, have an employee read the response to ensure it is appropriate.
Third, when you are creating a response to a negative review online, try your best not to mention the name of your company. The more that it is listed on the page, the more likely this will show up higher in search engine results, which is a huge blow to the reputation of your business.
Fourth, encourage satisfied customers to leave reviews on Yelp and this will increase your company’s Yelp star rating. A Harvard Business School study showed an increase of one star rating on Yelp will result in a 9% increase in revenue. As for the bad reviews, hire me to remove bad Yelp reviews.
After reading about Yelp reputation management, you should start putting a plan into action. It’s only going to be more in-depth as your business grows, so you better get a hold of everything now. Otherwise, you might find yourself treading water one day when you get some negative publicity. The good news is that having a Yelp presence is beneficial for your business and being able to remove bad Yelp reviews is doable. Hire me to remove bad Yelp reviews about your business.