Go mobile or go out of business. Smartphone usage has grown over 500% in recent years and will continue to grow at astonishing rates. Mobile search surpassed desktop search in October 2014 and mobile users accounted for 60% of all sales in the 4th quarter.
April 21st, 2015 is Mobilegeddon. Today is the deadline for Google’s mobile friendly algorithm update requiring website pages to convert to a mobile friendly layout for mobile search users.